Newsroom

AI systems are becoming part of daily life for many consumers. Yet, they remain extremely unreliable when it comes to the discovering, evaluating, and booking of local services across the real world. Agentic commerce is arriving, and I believe it extends far beyond retail shopping. This paper defines the reservable economy and explains why the human-centered web is the wrong interface for agentic commerce at scale. we examine the infrastructure needed to support commerce across both human-delegated and fully autonomous paths. Finally, we explores what agentic commerce could mean for consumers, businesses, autonomous agents, and other key related stakeholders.